Let's get something straight: posture matters. A huge number of our patients have ‘text neck’ (imagine having your phone in your hand and peering down at it). Over time, this bad posture causes your chin to jut forwards to meet the demands you make of it. Your head is extremely heavy (around 10-11lbs, or 5kg), so holding it even a few degrees forward can increase pressure on your neck and shoulders. If you’ve recently been suffering from stiffness or soreness in these areas, have a look at our short video guide to perfect posture.